About Us

Our mission is to provide you with an equity release service that puts you first

Who are we?

Responsible Equity Release was founded in 2010. Our name was coined as we believe in our obligations and duty of care to our customers throughout their lifetime.

Responsible Equity Release are one of the largest advisory firms – we've experienced growth rates far exceeding the market year on year. We saw a space in the market for a company that delivers impeccable, responsible financial advice in a traditional format but with modern, digitalised processes.

Our aim is to help you understand what equity release is – we'll guide you through the decision-making process, while you explore the most appropriate way of using your home to meet your individual retirement needs.

We’ve merged the best of both worlds – the digital efficiencies of the modern age with excellent customer service. We let our customers choose their own pace and a personally assigned adviser is with them every step of the way.

We believe your unique situation demands a personalised approach – we assign personal advisers who are local to you to help guide you through the decision-making process at your own pace.

Our company totem is an elephant. We believe this aligns with our customer values and ethos. This is our commitment to our customers:

Honourable – We have built our company on an ethos of doing what is right for our customers. We’re proud of the advice we give and even prouder of our customer service record. If our products or services aren’t right for you, we will tell you.

Dependable – If you have a deadline, we’ll do our best to deliver to it. If we say we’re going to do something, we’ll do it. We’ll work tirelessly on your behalf to deliver the result you want. We strive to be contactable by any means you like so you know you can reach us at those critical times. You’ll deal with friendly, named staff where relevant who’ll look after your interests at each stage.

Family-Oriented – We encourage family to be included in decisions that involve your finances or in planning your estate. Where advice is given to you, we factor in your priorities when it comes to your family. We’re here to provide advice that will stand the test of time for you and generations to come after you.

Sustainable – We believe all companies should be built on solid foundations. Our growth is managed in a way that protects our customers, our staff and our planet. Even if the sustainable way around is the long way around, we’ll take it.

Protective – We are proud to be protective of our customers. Where we’re dealing with lenders or third parties on your behalf, we’ll fight to get you the right result and put your interests first. We’re protective of our reputation with our customers having built it up over hundreds of thousands of interactions. We’re also extremely protective in ensuring your data and privacy is never compromised and our company representatives are all thoroughly vetted.

The Responsible Equity
Release Team

We ensure our company representatives reflect our values and ambitions.
From our board of directors to our Information Team, we ensure our team are passionate
about delivering a quality, personalised experience for our customers.

Responsible Equity Release is a trading style of Responsible Life Limited. Responsible Life Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register (https://register.fca.org.uk/) under reference 610205. Only if you choose to proceed and your case completes will Responsible Life Limited charge an advice fee, currently not exceeding £1,490. A lifetime mortgage may affect the value of your estate and your entitlement to means-tested state benefits. Our adviser will talk you through this and the setting up costs before you make any decision to proceed.

Responsible Life - Your Future, Protected.

Award winning equity release specialists.


0800 652 2955


Head Office

Responsible Life
Units 11-21, 4A Mills Bakery, Royal William Yard, Plymouth, PL1 3GE

Opening Times

Monday to Friday
8.30am to 8pm

9am to 5pm

Equity Release Awards - Finalist for Best Mortgage Adviser 2018

Copyright © Responsible Life Limited 2020. All Rights Reserved.