With the amount of investment currently going into the equity release industry, one can be in no doubt that the industry is here to stay. Fortunately for everybody involved, the investment is going into the right places. Money is pouring into the self regulation bodies and companies are doing a good job at clearing the bad name that equity release has had in the past. Only by clearing up the remains can the new equity release rise out of the ashes and move forward. If Norwich Union are to be believed, 84% of those who took out equity release schemes were extremely pleased with their scheme with the remaining percentages believed to be very pleased. Good news for equity release!