Although not typically as associated with Christmas as, say, a mince pie; equity release is becoming a hot topic at Christmas time for one main reason. First of all, the reason equity release is being discussed is that it is a family issue and so needs to be talked about with the family. However, families can be big and spawled over the country which means family time is rare. Hence Christmas chats. An opportunity to discuss equity release in person when the whole family is together for Christmas is hard to pass by.