Reverse mortgages take off in America


In keeping with my American theme, I thought I would tell you a little more about how reverse mortgage, the USA’s equity release equivalent have really taken off in popularity. Still a relatively new term in comparison to equity release, Google is receiving 260,000 searches per month for the term ‘reverse mortgage’ and 90,000 for the slightly different term ‘reverse mortgages’. Compare this to the 49,500 a month for equity release and you can gauge the immediate popularity of the useful retirement planning product.

Although America is a larger market so its searches can be expected to dwarf that of the UK equivalent, the fact that it has taken so little time to excel to such capacity amazes me. It goes to show that equity release and reverse mortgages are great products that will stand the test of time.


Responsible Equity Release is a trading style of Responsible Life Limited. Responsible Life Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register ( under reference 610205. Only if you choose to proceed and your case completes will Responsible Life Limited charge an advice fee, currently not exceeding £1,490. A lifetime mortgage may affect the value of your estate and your entitlement to means-tested state benefits. Our adviser will talk you through this and the setting up costs before you make any decision to proceed.

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