The question, who are the best equity release candidates, is a difficult one to answer because there are so many reasons to want to take out an equity release plan. What was usually associated with cruise holidays and buying an extra car, is now associated with everything:
Helping family out through hard times
Renovating the house
Upgrading the car
Buying second homes nearer family
Taking trips to see loved ones
Paying off debts and mortgages
Or simply supplementing household income so meeting the bills is not a chore every month.
Whatever the reason, the best equity release candidates have some idea about what they need the money for.